Inspired by the fusion of Tamil and French cultures, ÉTÉ celebrates the blend of aesthetics and ideas.
With white as the anchor and rose motifs as the focal point, it draws from the unique charm of Pondicherry, where colonial architecture, French coffee, and rose scents merge. Hand-painted roses are block-printed with applique and embroidery, while colors from the Indo-French Riviera—smoke blue, blush, soft yellow, and green—recreate the feel of a rosarium, capturing a beautiful, cultural mélange.
“Mindful creation leads to mindful consumption.”
Anavila is a way of redefining comfort, luxury, and elegance for today’s women. Rooted
in our Indian ethos and looking at the world with curious eyes we constantly strive for
innovation, originality, and beauty in everything we create.
MAKING OF THE LINEN SARI
The making of the linen sari is nothing short of an extraordinary
journey of our love for the warp and weft. Back in 2010 the
passionate experiment with indigenous textiles and artisanal skill
coupled with the desire to modernize and deconstruct the sari
space led ‘Anavila’ to innovate ‘the linen sari’, today a must-have
in every sari wardrobe.