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“To me, festivals represent joy. A feeling of warmth, jubilation and much-deserved time off from all things work. It’s the time of the year that everyone looks forward to—food, celebration and spending time with loved ones. The concept of getting dressed for festivals is also very symbolic and wearing new clothes is a way to usher in the good times. For festive 2019, our inspiration is the utmost feeling of joy which fills this season.”
"Joy" — epitomizes the warm emotional wave that are Indian festivals. Drawing inspiration from the joyous, celebratory and cheerful mood that prevails during this particular time of the year, the collection conveys heartfelt stories with an amalgamation of beautiful aesthetics, nuanced details and individualistic style. Representing this exuberant spirit are gorgeous tunics, exquisite blouses, elegant trousers and Zari detailed saris in a mix of plaids, stripes and solids. At its heart, the line encompasses breathable linens, that have been blended with silk and zari to create festive-ready ensembles.
The colour palette includes a mélange of stunning hues—pretty blushes, statement bricks, lovely peaches, cardamom and Ladakh blues transitioning to fiery reds, cinnamon and curry leaf greens with accents of gold or silver accentuating the patterns. The new collection re-introduces the quintessential salwar that can be paired with beautiful separates for a dazzling celebratory look.
The campaign has been shot in Ladakh , not only does the place spell bounds you with its endless natural beauty but it also captivates your heart with deep human warmth .