Clothes come alive differently on different people. Everyone has their own unique way of picking up separates and putting them together and it’s amazing how the same collection you see in hangers is seen in different avatars on different people. We created a special line of limited edition whites this summer and wanted to rediscover them with some of our favourite people, women who had been engaged with us though our journey and have different personalities and style rules.

The two day shoot was a quick lesson for us in relooking at our own creations and various ways to style them. each one of our muses gave something new to the shoot . Their excitement and very personal engagement to our cloths inspired us in many ways. we discussed their personal style , their relationship with the brand and how they saw the colour white.

Such social experiments leads us to understand our customers better and engage them in our journey and evolve continuously.

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